My Target Audience

My target audience covers a range of different people. I made sure not to make the film too niche in terms of its marketability. The film is sports based and as well as being serious in the terms of will the underdog come up on top? It is also comical and emotional. The films comical aspect is that Lindsay is simply not good enough and has some pretty tough times in training where she is made to look a complete fool at the side of Niaomi. The film is quite emotional also in terms of the fact that the audience is made to feel sorry for Lindsay and want her to do well. It is a film in which people care of the outcome.
The film can be based at sports fans, tennis fans in particular. Every sports fan loves to see an underdog come up on top. I know this from my own experience of watching sports and researching the media. For example; if Manchester united lost to Fulham the press would think it was fantastic because initially nobody thought Fulham had a chance!http://www.thesun.co.uk/sol/homepage/sport/football/2778824/Fulham-3-Manchester-United-0.html
The film can also be aimed at teenage girls; it has elements of a ‘chick flick’ in it, with the two girls becoming friends eventually and Lindsay finding inspiration. It could be described as ‘a sporting version of mean girls’ , where we find out that the queen bee does have a soft side and is eventually made to eat her words.

The film can also be aimed at the comedy market; Films such as Dodge Ball are very similar to my own. The film is comical in the terms that this poor girl Lindsay is having a horrible time of it in training, many people who understand sports and comedy would find this amusing.