The promotional poster for this film is simple and clearly presented encompassing conventional features of products of this type. Key features include:
- The use of a white background which reflects the tennis theme, keeps the content of the poster sharp and clear. It draws attention to the photograph of the main characters. Simple aspects of mise en scene such as the props (racket) and costumes make the tennis theme very clear to the audience.
- The photograph is positioned to the left of the poster which is the first thing that the audience will naturally focus on. The attractive, giggling girl and serious glare from the male typify gender stereotypes. The romantic genre is apparent in the body language and relaxed clothing eg open shirt, mid riff showing.
- Reviews and quotations from film reviewers from recognised media institutions clearly identify the genre of the film as a romantic comedy and highlight the performances of known actors.
- The poster mentions other highly successful and instantly recognisable films by the same producer hoping to build on the loyalty of the audience and give this film credibility.
- The names of the stars are displayed in a conventional way by being prominently positioned on the poster in an attempt to attract a target audience of existing fans or followers.
- The Title of the film is positioned in the bottom third in order to draw the readers attention. The limited colour scheme does appeal to both male and female audiences, although I do think that the title is lost a little in the colour scheme.
- The Credit Block mentions the name of the producer etc again hoping to rely on previous films to bring in an audience..
- The release date and indication of the scale of the distribution ie in cinemas "everywhere"
- Logos are also used to denote the production company and film distributors.
- The use of a white background which reflects the tennis theme, keeps the content of the poster sharp and clear. It draws attention to the photograph of the main characters. Simple aspects of mise en scene such as the props (racket) and costumes make the tennis theme very clear to the audience.
- The photograph is positioned to the left of the poster which is the first thing that the audience will naturally focus on. The attractive, giggling girl and serious glare from the male typify gender stereotypes. The romantic genre is apparent in the body language and relaxed clothing eg open shirt, mid riff showing.
- Reviews and quotations from film reviewers from recognised media institutions clearly identify the genre of the film as a romantic comedy and highlight the performances of known actors.
- The poster mentions other highly successful and instantly recognisable films by the same producer hoping to build on the loyalty of the audience and give this film credibility.
- The names of the stars are displayed in a conventional way by being prominently positioned on the poster in an attempt to attract a target audience of existing fans or followers.
- The Title of the film is positioned in the bottom third in order to draw the readers attention. The limited colour scheme does appeal to both male and female audiences, although I do think that the title is lost a little in the colour scheme.
- The Credit Block mentions the name of the producer etc again hoping to rely on previous films to bring in an audience..
- The release date and indication of the scale of the distribution ie in cinemas "everywhere"
- Logos are also used to denote the production company and film distributors.
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