Focus groups: Sports fans

Focus Groups:  Sports Fans

For my focus groups of sports fans I asked a few boys at my cricket club what they want from a trailer.

1. What features of a really catch your attention?

Sports Fan 1: a famous phrase or saying being used, then I look twice.

Sports fan 2: A good song!

Sports fan 3: Some sort of explanation of the film in the first few words e.g. ‘the Manchester United team has a new manager’, that way I know what it’s about straight away

2. What is it about a trailer that makes you wants to go and see it in the cinema rather than wait for a DVD release?

Sports Fan 1: A good plot, where a character is in real need of help!

Sports fan 2: when you think that the family or you and your mates will like it, not just you!

Sports fan 3: when you can relate to the character from past experiences of your own.

3. What do you want from a trailer about a sports based film?

Sports Fan 1: Real sayings that sports people have said and silly things that happen in everyday sports clubs e.g. nobody likes the new kid in the team

Sports fan 2: I want a good sports theme tune like Match of the Day or an inspirational one like We are the Champions

Sports fan 3: Again an experience that you can relate to your own

4. What do you think of having female main characters in a sports based film?

Sports Fan 1: If it’s a good plot and dramatic, it doesn’t matter

Sports fan 2: Is it funny? Is there drama? Can I see it with my girlfriend? No problem!

Sports fan 3: If there’s more than one, in any film main character, I don’t like too much focus on one person, I will still watch it