Content Analysis : Coding Schedule

Content Analysis:  Coding Schedule

A coding schedule is a basic check list to compare one trailer to another, I am using it so that I can easily collect data on the trailers of films that are similar to my own.

Here is an example of my coding schedule that I shall use when analyzing the following trailers:
Wimbledon, Coach Carter, Stick it, and Bend it like Beckham.

The coding schedule is as follows:

1. How many men in comparison to women are displayed as the main characters in the trailer?
2. Is there a voice over in the trailer.  If so how long does it last?
3. Is there a lot of action in the trailer. If so what type?
4. Does the music play all the way through? Is it loud? Does it contain recognisable soundtracks?
5. What type of accents do the characters have? Is it understandable or distinct?
6. Are the costumes extravagant? What type of costumes are they?
7. Do the sports portrayed seem to be professional?
8. What plot points are revealed?
9. Does it end on a cliffhanger?

Links;

Bend it Like Beckham -http://www.youtube.com/watch?v=XsmbObwStSQ

Wimbledon- http://www.youtube.com/watch?v=DTZFMhpNFfY

Stick it- http://www.traileraddict.com/trailer/stick-it/trailer

Coach Carter- http://www.youtube.com/watch?v=nOFhHEepF4s