NEW COMPANY LOGO for
SPORTS FLICK FILMS
In order to brand all 3 products I created a new logo for my company. The original logo comprised of a series of separate clipart images which were not compact or versatile enough to position effectively on the products. The new logo comprises of abstract arrows containing the name of the company. The logo aims to position the company as a provider of chick flicks with a sports related theme. Colour association is achieved with the pink FLiCK arrow reflecting the chick flick genre and female audience being targeted by the company. The logo appears in it’s horizontal form on all 3 products. The FliCKS font (pussycat font) is used as the title of the companies film magazine (Flicks) to create intertextuality and to cleverly promote the company name. Inspiration was drawn from simple sporting logos such as Adidas and Nike which appeal to the sporting nature of the female target audience.
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