Final Film Poster

Improvements to earlier versions:

- decided to clarify that my target market was primarily the teenage female audience with a secondary niche audience of tennis fans.

- As a result of the above used the conventional chick flick pink as the main colour.  Colour association was then made with my other products.

- A new, more compact and abstract logo was designed on photo shop to promote my production company Sports Flick Films.  The logo was used in all 3 products.

Key features of my poster:

- Large eye catching title with a tennis ball inserted on the first letter to indicate to the viewer the key theme of the film. The title is strategically positioned to sit on the baseline of the court with the connotation to tennis fans that the players are on the defensive battling it out at the back of the court.

- The poster is a simple, clear design based on the outline of a tennis court again to reinforce the tennis theme of the film.  

- Colours such as green and white are used to associate the film with tennis.  Although the court has now been "filled" with pink in order to comply with conventional features of chick flicks and appeal more directly to the female target audience. 

-  Tagline of "A tale of triumph or disaster..." creates a sense of intrigue by presenting the audience with an enigma.  The aim is to get the audience to watch the film in order to find the answer to the question.  Will the film end in a triumph or disaster?

- The use of a single, focal image is a conventional feature of film posters.  The image provides the audience with an insight into the 2 main characters in the plot and the back to back positioning along with facial expressions hint at the bitter rivalry between them.  The colourful, clown like tennis ball prop held by the underdog implies that she is not as serious as her partner suggesting a comedy element to the film.

- The age certification is displayed clearly on the poster in conventional fashion.

- The names of the stars in the film are displayed although not prominently as they are unknowns who don't have an existing fan base.

- The release date is prominently displayed in conventional fashion at the bottom of the poster.

- Website and facebook addresses are included.

- A credit block is also evident listing the name of the producer in order to draw in an existing fan base.

- The revised logo prominently displays the name of the production company.