Initially I wanted my trailer and ancillary products to have a broad appeal. I didn't want to restrict my products to a small niche market. The film has a strong sports theme and a conventional challenge to overcome as the audience is invited to predict whether the underdog will come out on top. It is also comical in some respects as the underdog is made to look foolish and incompetent in stark contrast to the professional brattish image represented by the champion. The film is quite emotional roller coaster ride also in that initially the audience are positioned to support the champions view that her partner is "useless" then repositioned to wanting the underdog to do well. It is a film in which people care of the outcome.
The film would appeal to sports fans, tennis fans in particular. Every sports fan loves to see an underdog come up on top. I know this from my own experience of watching sports and reaserching the media. For example; if Manchester United lost to Fulham the press would think it was fantastic because initially nobody thought fulham had a chance!http://www.thesun.co.uk/sol/homepage/sport/football/2778824/Fulham-3-Manchester-United-0.html
The film can also be targeted at Teenage girls particularly because it has conventional features of chick flicks embedded in it: For example, Chick flicks conventionally focus on:
Personal relationships often with friends
A strong emotional tone expressed through explorations of the main character’s feelings
A female main character and tension in her relationships
A female protagonist embroiled in some sort of conflict or another
A defining characteristic of chick flicks is the requirement that the main characters be youthful and attractive.
It could be described as ‘a sporting version of Mean Girls’ , where we find out that the queen bee does have a soft side and is eventually made to eat her words.
The film can also be aimed at the comedy market. Films such as Dodgeball are very similar to my own. The film is comical in the terms that the poor underdog is having a torrid time of it in training but through the use of sound effects a comical dimension is added. Many people who have struggled to master a skill in sport would find this amusing.
However, in order to create a more coherent link across all 3 products as the production process progresses it became necessary to refine my view of my target audience. I decided that my products are best suited to a teenage female audience and then a secondary niche audience of sports / tennis fans. Improvements to my products to reflect the redefined target audience where made.
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