Improvements to earlier versions:
- Initially the background to my photograph exposed dark, autumnal scenery and prevented me from adhering to the convention of using a single photograph overlaid with text on the cover. I have erased the background on photo shop using the magic wand tool to create a better quality image and final product.
- Intertextuality with other products improved through: the insertion of the tennis ball on the title of the film being promoted in the magazine; the colour association of pink; focus on the female target audience across all 3 products; all 3 products produced by the Sports Flick Film Company as denoted by the appearance of the logo.
- Intertextuality with other products improved through: the insertion of the tennis ball on the title of the film being promoted in the magazine; the colour association of pink; focus on the female target audience across all 3 products; all 3 products produced by the Sports Flick Film Company as denoted by the appearance of the logo.
Conventional Features
- The masthead is situated towards the top of the magazine leaving just enough room for a a tagline promoting a special offer.
- The choice of font (Pussycat) used for the title of the magazine is very distinctive, feminine looking and could easily be picked out from a range of magazines on a shelf. The font choice gives the magazine a modern and trendy look.
- The colour of the font used on the title is white so that it stands out on the shelf and contrasts with the blue background.
- The title used is a single word (unlike earlier versions) so that it can be the largest font size on the cover. Bold uppercase lettering which is easy to read was used.
- The genre of the magazine is made explicit with a ticket like text box in the top right corner highlighting the quality and popularity of the magazine to a specific target audience.
- The composition and framing of the photograph provide the reader with an indication of the genre of the film. The back to back positioning, facial expressions and use of props by the main characters suggests the bitter rivalry and oppositional nature of the relationship between them that drives the narrative.
- Website addresses are included as a kind of extra service to allow readers ongoing access to the contents of the magazine and to develop customer loyalty.
- Sensational summery language is used to spice up stories eg hottest, sizzling.
- The tennis theme of the film is evident through the photograph but also in the tennis related language used to promote the film eg "smashes into our" and "off court antics."
- The reader is given a taste of other stories inside to raise interest.
- Special offers are promoted in an eye catching sun like "bubble" to interest and involve the reader.
- Important information is shown in red font. Text relating to the film is predominantly pink to provide colour association with other products particularly the film poster.
- Standard features are used such as: special offers; free gifts; barcode; website; edition number; price in various countries.
- A limited range of summery colours and fonts are used for the background, headings and sub headings to reflect the summer edition of the magazine. This ensures that the reader browsing the shelves knows that this is a contemporary edition of the magazine.
No comments:
Post a Comment