Were there coherent links between all my products?
Strong coherent links were shown as the audience was presented with the same stereotypical images of each character across the 3 products. This consistency was achieved by the poses used in the film poster, magazine cover and also by the body language used by the characters in the trailer.
The image of the characters presented to the audience was:
Kayleigh: A novice, silly stupid new tennis player who was out of place on the professional tennis circuit.
Niaomi: A tough, strong minded, nasty, bratty sports champion - the typical chick flick "Queen Bee."
Keith (coach): The mean coach.
The points made in the captions explain how the consistent images and representations of the characters was retained throughout the 3 products.
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Image A: Facial expressions and body language used during the trailer
Niaomi: The close up of her face makes the audience focus on her attitude, she clearly looks as though she is annoyed
and about to kick off. Kayleigh: Stupidly smiling in a similar pose to the ones used in the poster and magazine cover. The medium shot allows
us to see that she is holding the big tennis ball and the tennis racket. She holds them as if she doesn't know
what to do with them. Keith: The close up of his face allows us to see that he is clearly not impressed, he looks as though he is about to kick
off. He also looks mean. |
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Image B: Image used in the Poster
The fact that the two girls are stood back to back conveys a clash in personalities, this is shown in the trailer also. They are presented, initially as binary opposites. Niaomi's face suggests that she isn't impressed with Kayleigh and she is standing as though she is about to force Kayleigh out of the way, this makes her looks like a mean brat. Kayleigh's hair is in her face conveying shes a novice and she is still smiling even though Niaomi isn't impressed, showing she is slightly stupid. |
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Image C: The images used in the Magazine cover
The main image of Niaomi and Kayleigh is the same as in the poster showing the maintained house style. The small image of Kayleigh is a different pose but displays the same kind of character. She is nearly holding the racket over her face, showing that she is stupid. She also has the same silly smile on her face and is holding the tennis ball as if she is unsure of what to do with it, displaying she is a novice. Keith stands sideways onto the camera as if to say he hasn't got time for the viewers, his facial expression looks serious and business like.
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