Please view the slideshow I created ;
http://www.slideshare.net/nemo94/new-technoligies-po
Thursday 8 December 2011
Wednesday 7 December 2011
In what ways does your media product use, develop or challange forms and conventions of real media products?
How has my magazine cover challenged and met the typical media conventions?
Please click on the images to enlarge them
In what ways does your media product use, develop or challange forms and conventions of real media products?
How has my film poster challenged and met the typical media conventions?
Please click on the images to enlarge them.
In what ways does your media product use, develop or challange forms and conventions of real media products?
How has my trailer challenged and met the typical media conventions?
http://www.slideshare.net/nemo94/in-what-ways-has-my-trailer-adhered-to
http://www.slideshare.net/nemo94/in-what-ways-has-my-trailer-adhered-to
Sunday 4 December 2011
What have you learned from your audience feedback?
What improvements can be made to my products based on the audience feedback I have collected?
After I had finished my products I distributed a questionnaire to 10 tennis fans that met my target audience via facebook to gain feedback that could be used in the post production process and to ascertain the level of satisfaction.
The results were shown in my previous blog posts;
Funny Moments in my trailer:
Humorous moments of other trailers and why they work better than mine:
My audience evaluation indicated that some found it difficult to clearly differentiate the levels of seriousness between the two main characters shown in the poster image. To improve this I suggest that the a new image be used. The image should be more explicit and make the clash and bitter rivalry between the two girls more evident to the viewer. Real media texts such as those highlighted below achieve this well mainly through contrasting facial expressions, body language and costume:
By replacing the image with a more explicit, over the top composed pose I could also meet the second requirement of my target audience which was to make the image more comical. They were 50/50 split on whether they interpreted the image as comical. My film genre is mainly a chick flick with conventional comedy elements so its essential that I replace the image. This comical effect could be achieved through the use of props and costume as shown in the poster images below:
Magazine Cover
My target audience indicated that the cover didn't make it clear what the title of the film being covered in the main feature was. This suggests to me that the title text wasn't large enough or eye catching enough to grab the audiences attention.
The target audience also suggested that the main image used on the cover wasn't eye catching enough. I think that if the costumes were more extravagant and clearly spelled 'Tennis' that it would attract the eye of many tennis and sports fans. Also due to the seasonality of shooting the film the background in many of the shots was autumnal and dull (even though I tried to choose the brightest days for filming). I need to use photo shop to remove the background of images used.
Instead of these costumes:
After I had finished my products I distributed a questionnaire to 10 tennis fans that met my target audience via facebook to gain feedback that could be used in the post production process and to ascertain the level of satisfaction.
The results were shown in my previous blog posts;
http://nemo1994.blogspot.com/2011/11/did-i-appeal-to-target-audience-trailer.html http://nemo1994.blogspot.com/2011/11/did-i-appeal-to-target-audience-film.html http://nemo1994.blogspot.com/2011/11/did-i-appeal-to-target-audience.html
The feedback highlighted the need to improve key aspects of the products in order to meet the target audience expectations.
Trailer
The response showed that the target audience disapproved of the use of the main characters voice for the voice over in replacement of the stereotypical 'deep voice' used in most sports films trailers. Therefore to improve this I should change the voice over to a conventional deep voiced male by rerecording it.
This may make my trailer ( http://www.youtube.com/watch?v=UCIAPvFL-7Y&feature=g-upl) more appealing to the target audience.
Successful sports film trailers generally involve deep voice overs eg. Wimbledon. (http://www.youtube.com/watch?v=DTZFMhpNFfY)
In terms of humour not as many people found the trailer as funny as I would have hoped. I put this down to the fact that only 3 characters were involved in my trailer. This limits the amount of humour you can show in a 2 minute trailer as the audience is restricted to viewing action involving the same characters. Therefore, I should involve more characters to make the trailer seem more funny, even if they are not main characters. Other successful sports films do this well. I could also have used mise en scene more creatively and perhaps had shots of the players in other settings to add more variety to the humour that could have been created.
Funny Moments in my trailer:
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The top left photo shows the humorous part of my trailer when I use the iconic John Mcenroe line 'You cannot be serious" http://www.youtube.com/watch?v=mV1LzXf1TKQ. The bottom left photo shows Kayleigh falling down in her press up. The right hand side picture shows me later on in the trailer getting thrashed by a novice. The 3 parts are shown at 3 very different times in the trailer. They involve the same two characters, this may not sustain the audiences interest as there is no opportunity to add humour by introducing interactions with other character. |
Humorous moments of other trailers and why they work better than mine:
Poster
My audience evaluation indicated that some found it difficult to clearly differentiate the levels of seriousness between the two main characters shown in the poster image. To improve this I suggest that the a new image be used. The image should be more explicit and make the clash and bitter rivalry between the two girls more evident to the viewer. Real media texts such as those highlighted below achieve this well mainly through contrasting facial expressions, body language and costume:
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The image is a film poster of the film 'Meet the fockers'. The facial expressions of the two characters are highly contrasted to give the audience a clear view of a clash in personalities and allows them to differentiate between the levels of seriousness between the two characters. |
By replacing the image with a more explicit, over the top composed pose I could also meet the second requirement of my target audience which was to make the image more comical. They were 50/50 split on whether they interpreted the image as comical. My film genre is mainly a chick flick with conventional comedy elements so its essential that I replace the image. This comical effect could be achieved through the use of props and costume as shown in the poster images below:
Magazine Cover
My target audience indicated that the cover didn't make it clear what the title of the film being covered in the main feature was. This suggests to me that the title text wasn't large enough or eye catching enough to grab the audiences attention.
To improve this I should make the title text bigger and bolder as other successful film magazine covers do:
The target audience also suggested that the main image used on the cover wasn't eye catching enough. I think that if the costumes were more extravagant and clearly spelled 'Tennis' that it would attract the eye of many tennis and sports fans. Also due to the seasonality of shooting the film the background in many of the shots was autumnal and dull (even though I tried to choose the brightest days for filming). I need to use photo shop to remove the background of images used.
Instead of these costumes:
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| The costumes show typical sports clothing, not specifically 'Tennis' type costumes. |
I could have used professional costumes more like the Wimbledon film does to add to the verisimilitude of the production:
These costumes are all easily recognisable as tennis dress with the white colour scheme denoting Wimbledon. I could have improved my production by improving the costumes through the use of tennis dresses, head bands and the typical tennis sponsors used on the clothing such as Nike and Head.
These costumes are all easily recognisable as tennis dress with the white colour scheme denoting Wimbledon. I could have improved my production by improving the costumes through the use of tennis dresses, head bands and the typical tennis sponsors used on the clothing such as Nike and Head.
If the costumes in my magazine cover were pure white and the two girls were in tennis dresses it would provide an immediate association with the audience who would recognise the 'Tennis' type film. The problem with my costumes is that it looks more like the girls are in PE kit rather than tennis kit. Also the clothing is too dully coloured to contrast with the dull background. White dresses would really stand out from the dull coloured tennis courts.
How effective is the combination of your main product and ancillary tasks?
How effective is the combination of your main product and ancillary tasks.
Intertextuality has been achieved through:- the use of a consistent font and uppercase text for the film title (calibri).
- the use of the same main image for both products encouraging image association
- the tennis theme is evident in all products particularly through language "smashes" "off court antics." The target audience is lured clearly into the tennis theme within the magazine the promise of exclusive access to “off court antics” usually typified in popular gossip / chat / celebrity magazines.
How can the coherent links be improved:
- the title could be made more distinctive by retaining the tennis ball symbol on both the magazine and poster in order to provide a strong indication of the genre and key tennis theme of the film.
- the magazine really needs to follow a conventional format with the use of a single image. Using the same image that is used on the poster in a more prominent position on the cover would again provide the readership with an immediate association. The image denotes the bitter rivalry between the antagonist and protagonist evident in the trailer.
- I need to try to incorporate more colour association between the products which may mean rethinking how my products attract the main target audience. The poster colour scheme has been designed primarily to reflect the tennis theme although my main audience is likely to be teenage girls. Real media texts tend to utilise the colour pink to reflect the genre of the "chick flick" and to appeal to the female market. The use of pink could then be evident on the front cover of the magazine perhaps in the form of captions related directly to the film. Although I do not want to have too many miscellaneous colours that make the cover look to busy and confusing for the reader - fewer selective colours will help create the sense of a house style.
- I also want to be more specific about the target market for my film magazine. The Total Film and Empire magazines on the market seem to focus on male readers. To have consistency across my products I will try to attract a distinctive female readership and make aesthetic changes that reflect this. This would also give me the opportunity to pull all 3 of my products under the brand of my Sports Flick Film company with a portfolio of products aimed at the female audience. The use of a new compact logo will be used on all products.
- The colour scheme used on the cover of the magazine differs deliberately to those used on the film poster. The film is featured in the summer edition of “Flicks” hence the use of a light blue background, yellow and red text which reflects the seasonality indicating to the audience that it is a contemporary edition. However, the poster identifies a release date of the 3rd January so this needs to be made more consistent across all products. It is more likely that a tennis film will be released in the summer when the sport has most coverage on TV and a high profile. I will adjust my release date to coincide with the Wimbledon fortnight when interest in tennis is at it's peak.
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How effective is the combination of your main product and ancillary tasks?
Were there coherent links between all my products?
A strong link is shown in the fact that there is clear continuity in some of the aspects of production used across all 3 of my tasks. This shows that my tasks worked well together in combination because the two ancillary tasks were able to give an insight to the viewers into what to expect in the trailer.
1. The main image on the poster and the magazine cover is the exactly same. The image reflects the presentation of the 2 players as binary opposites. A similar image is also portrayed during the trailer when Niaomi shakes her head at Kayleigh. Costume, props and backdrop are also consistent.
A strong link is shown in the fact that there is clear continuity in some of the aspects of production used across all 3 of my tasks. This shows that my tasks worked well together in combination because the two ancillary tasks were able to give an insight to the viewers into what to expect in the trailer.
1. The main image on the poster and the magazine cover is the exactly same. The image reflects the presentation of the 2 players as binary opposites. A similar image is also portrayed during the trailer when Niaomi shakes her head at Kayleigh. Costume, props and backdrop are also consistent.
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2. Keith the coach blows his whistle in the trailer, an image of him blowing his whistle is used initially on the magazine cover and the trailer.
3. Keith the coach also uses dialogue in the trailer which is also used on the poster - a tale of 'triumph or disaster?' is used to create enigma for the prospective viewer.
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| http://www.youtube.com/watch?v=UCIAPvFL-7Y&feature=g-upl |
How effective is the combination of your main product and ancillary tasks?
Were there coherent links between all my products?
Strong coherent links were shown as the audience was presented with the same stereotypical images of each character across the 3 products. This consistency was achieved by the poses used in the film poster, magazine cover and also by the body language used by the characters in the trailer.The image of the characters presented to the audience was:
Kayleigh: A novice, silly stupid new tennis player who was out of place on the professional tennis circuit.
Niaomi: A tough, strong minded, nasty, bratty sports champion - the typical chick flick "Queen Bee."
Keith (coach): The mean coach.
The points made in the captions explain how the consistent images and representations of the characters was retained throughout the 3 products.
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Image A: Facial expressions and body language used during the trailer Niaomi: The close up of her face makes the audience focus on her attitude, she clearly looks as though she is annoyed and about to kick off. Kayleigh: Stupidly smiling in a similar pose to the ones used in the poster and magazine cover. The medium shot allows us to see that she is holding the big tennis ball and the tennis racket. She holds them as if she doesn't know what to do with them. Keith: The close up of his face allows us to see that he is clearly not impressed, he looks as though he is about to kick off. He also looks mean. |
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| Image B: Image used in the Poster The fact that the two girls are stood back to back conveys a clash in personalities, this is shown in the trailer also. They are presented, initially as binary opposites. Niaomi's face suggests that she isn't impressed with Kayleigh and she is standing as though she is about to force Kayleigh out of the way, this makes her looks like a mean brat. Kayleigh's hair is in her face conveying shes a novice and she is still smiling even though Niaomi isn't impressed, showing she is slightly stupid. |
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| Image C: The images used in the Magazine cover The main image of Niaomi and Kayleigh is the same as in the poster showing the maintained house style. The small image of Kayleigh is a different pose but displays the same kind of character. She is nearly holding the racket over her face, showing that she is stupid. She also has the same silly smile on her face and is holding the tennis ball as if she is unsure of what to do with it, displaying she is a novice. Keith stands sideways onto the camera as if to say he hasn't got time for the viewers, his facial expression looks serious and business like. |
How effective is the combination of your main product and ancillary tasks?
Were there coherent links between all my products?; 2
Strong coherent links were shown by the continuity of the use of costumes throughout all 3 of my products.
The characters are all wearing the exact same things throughout the 3 products. This is good as it shows that the house style was clearly maintained throughout the 3 products in the form of the tennis themed costumes. It also shows that the theme of tennis was portrayed in the costumes used.
Also the setting of each of these tasks was kept the same. All filming and production tasks took place on Maltby tennis courts. Again this maintains the tennis theme and house style.
Strong coherent links were shown by the continuity of the use of costumes throughout all 3 of my products.
The characters are all wearing the exact same things throughout the 3 products. This is good as it shows that the house style was clearly maintained throughout the 3 products in the form of the tennis themed costumes. It also shows that the theme of tennis was portrayed in the costumes used.
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| The image shows the 3 characters at different parts in the film and the costumes used. |
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| The image shows part of the film magazine cover where the 3 characters are in the exact same costumes. |
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| The image shows part of the film poster where the 2 main characters are in the same costumes as they were in the other two tasks. |
Also the setting of each of these tasks was kept the same. All filming and production tasks took place on Maltby tennis courts. Again this maintains the tennis theme and house style.
How effective is the combination of your main product and ancillary tasks?
Were there coherent links between all my products?
The general theme of my products was aimed to spell tennis. Therefore when evaluating the links I looked at whether they had all given the general image of 'tennis' and whether they all looked part of the same production companies "Sports Flick Films" work.There is evidently strong coherent links in the following aspects of my tasks;
1. The font and upper type on my film poster was the same colour and style font used in the trailer and on the film poster. Calibra typeface was used as it looks professional and portrays an image of a class which is associated with tennis. The colour green also gives a typical tennis image.
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| The image shows the font used in my trailer and the masthead of the film poster. |
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