Were my products effective in appealing to the target audience?
I originally stated that my target audience was sports fans, tennis fans in particular. So I decided to send a link to my trailer and ancillary tasks followed by a questionnaire to 10 tennis fans that I know to see what they thought of my trailer, film poster and magazine cover. I did this using Web 2.0 technology in the form of Facebook.
The questionnaire's asked the following questions, to be responded to by a yes or no answer.
- Did you like the fact the voice over was a character speaking and not a deep manly voice?
- Did you think that the setting was appropriate for a tennis film?
- Did you like the choices of music and sound effects throughout the trailer?
- Did the trailer make it clear as to what the plot of the film was about?
- Was it easy to tell the difference in the ability of the two tennis players?
- Did the coach come across as a mean coach?
- Were the costumes of the characters appropriate for a tennis film?
- Was the trailer funny?
- Did you want to see the film after watching the trailer?
- Overall did you like the trailer?
Film poster questionnaire;
- Did the poster give you a clear image of a tennis film?
- Could you tell from the image used that one character was serious and the other wasn’t?
- Would you be interested in seeing the film after looking at the poster?
- Did the poster appear comical?
- Overall did you like the poster?
Magazine Cover Questionnaire;
- Is the main image used for the film eye catching?
- Did the use of several images give a good insight into what the plot of the film was about?
- Would you be interested in seeing the film after viewing this magazine cover?
- Does the magazine cover make it clear to what the film is called?
- Overall did you like the magazine cover?